Thursday, October 31, 2019
Correlation between Safety and Judgement (Pychology Static Research) Essay
Correlation between Safety and Judgement (Pychology Static Research) - Essay Example However, as the safety of a person depends on interpersonal skills as well as communication skills, the positive attitude also helps in gaining self confidence as well as keeping away from disasters in life. The usage and application of interpersonal skills depend on the surroundings and the ability of the individual to use his communication skills as per the needs. In this paper, 41 people of age groups 18 and 21 are analyzed according to the above mentioned aspects. The individuals selected are the people aged between 18 and 21 years, having mean age as 20 years. Hence, Mean age =20. Range = 3. Majority of the participants are Caucasian and the families belong to middle class. Participants visited the psychologist's lab all at a once, when they are given a test regarding their decision making and judgment. After that they met psychologist once in a month and out of 41 three of the participants visited once in three months for the first one year. Hence, for 38 participants the yearly visits were 12 and for three of them they were 4 each. Consequently, when the values of yearly visits are calculated, there are 38 values of each 12 and 3 values of each 4. The standard deviation for the above values is 11.4 and is nearer to the majority of the values in the visits data and hence the researchers considered the results. In the second year for the first six months, all the participants are asked to visit once in two months and all the participants fol lowed the instruction. In the next six months of the second year, they were asked to visit once in three months and at the last visit, the consequences of their judgment have been compared. Method In the research the individuals are given two consequences and are asked for answers. The first one is about an uncomfortable situation that demands a judgment to come out of it safely and the second one is about a normal situation that talks about the future situation. The participants responded according to their confidence level and amount of attribution. Researchers classified the 41 participants into groups according to their confidence levels and amount of attribution. As amount of attribution depended on confidence level, participants are divided into three groups basically having high confidence level as well as attribution (A), the high level of self control with resourcefulness (B), the participants having less confidence as well as self control (C). In group A, there are 12 participants, 13 participants in group B and 16 participants in group C. The division of the participants into three groups has been done based on the conversations during the visits in the first year. Moreover, researchers found that the resourcefulness of participants while taking a decision. While considering the resourcefulness, the researchers graded the decisions of the participants according to different situations that come over in the course of one's life according to the individual's community and profession. The safety and judgment results are as following according to the confidence, attribution levels of the groups. It is clear from the following graph, that the self control group that have high resourcefulness has shown greater safety for their judgments in the course of time.
Monday, October 28, 2019
Fiji Water Analysis Essay Example for Free
Fiji Water Analysis Essay Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers, in this circumstance water, they are compelled to give back as much as they take away. The issue companies have to deal with is whether they really have CSR, or if they are just green washing to make people believe they are socially responsible. â€Å"The 10th Edition of the Concise Oxford English Dictionary recognizes the word â€Å"greenwash,†defining it as, â€Å"’Disinformation disseminated by an organization so as to present an environmentally responsible public image.†’ Environmentalist make it their job to eliminate any green washing by bringing to light companies negative impact on society and proving outrageous claims to be over exaggerated or completely false. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. Companies like FIJI Water have to walk the fine line of CSR and green washing. FIJI Water LLC, has proved to be a tough competitor in the market of selling bottled water. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. How FIJI Water Came to Be FIJI Water was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles. According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. A good way to identify what FIJI Water is all about is in their mission statement which reads, â€Å"FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.†They have marketed their product towards wealthy people who could afford to pay more to drink water. Their main marketing drive was that the product was far from pollution, acid rain, and industrial waste in the island nation of Fiji. The way their product differed from other water bottling companies is that the FIJI Water was drawn from an artesian aquifer that lies hundreds of feet below a primitive rainforest. The idea being that distance and isolation is part of what makes FIJI Water so much purer and richer in taste than other bottled waters. Corporate Social Responsibility FIJI Water has a few marketing and CSR campaigns to help address the issue of social responsibility and to give their product more attention. FIJI water was seen as being extremely wasteful. To take a naturally occurring product like water and use the resources to ship it half way across the world was thought to be â€Å"water insanity†. â€Å"In response to this protest, the company launched a new promotion campaign under a slogan â€Å"every drop is green,†only to be immediately accused by environmentalist groups of engaging in green washing activities.†At the same time that this was happening, FIJI focused on its contributions to the local communities in Fiji. As environmentalists’ criticism increased over the years, FIJI Water LLC launched a â€Å"carbon negative campaign, claiming that it was the first bottle water company to release carbon footprint of its products.†This was part of their push towards the slogan â€Å"every drop is green†. The Company estimated its total annual carbon footprint at 85,396 metric tons of CO2eq. They were also able to calculate their carbon emissions at each stage of the product from production to distribution. They started at the production of raw material to running the plant, to getting it to the markets, to even refrigerating the product. It did this to try and eliminate as much carbon footprints as possible. The VP of the company, Mooney, argued that, â€Å"the only way consumers can turn their environmental intentions into good decisions is to give them the information they need regarding the emissions with the products they buy.†This made customers aware that they were actively looking at their operations and doing something about it. To most people, it didn’t really matter what, as long as they were trying. Sustainability The results of their work were impressive. They were able to accomplish the following: reduction in packaging by 20 percent, supplying 50 percent of the energy used at its bottling plant with renewable energy, optimizing logistics to be more carbon-efficient in transportation, restoring grasslands in the Yaqara Valley by planting trees, and supporting recycling programs for plastic PET bottles. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back. They summed up their operations in a PR pitch: a sale of every bottle of FIJI Water would result in a net reduction of carbon in the atmosphere! The question remains, are they giving back enough? To ship a naturally occurring product half way across the world seems pretty ridiculous to those who care about our earth’s resources being wasted. Green Washing Conservation group didn’t buy it. This absurd claim, along with â€Å"every drop is green†was green washing at its finest so they thought. In Section 53 of the Commonwealth Trade Practices Act 1974 it prohibits a corporation from representing that â€Å"goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have.†They were in direct violation of this. The Greenwash Brigade were some of the most professional environmentalist that were known for exposing this kind of behavior. In June 2008, they published an article titled â€Å"Fiji Water by the numbers,†which summarized the terrible environmental impact of the company. Some facts that came out of that were that there were 5,500 miles per trip from Fiji to Los Angeles, 46 million gallons of fossil fuel, 1.3 billion gallons of water used, 216 million pounds of greenhouse gases emitted. These were staggering amounts of energy, water, and fuel being used, especially for something that is naturally occurring! The Impact of the Nay-Sayers These conservationists had a big impact on the company in forming who they are today. Without bringing this information to light, nothing would be changed. They would just fly under the radar without being criticized. We need the nay-sayers to motivate companies to change so they won’t use up our limited resources. The fact of the matter is that every drop of FIJI Water is not green, every drop is imported! These environmentalist help prevent green washing and provide important research behind their accusations of companies. In 2007, Pablo Paster, an engineer and MBA, undertook a thorough and exhaustive study of the cost of bringing a liter of FIJI Water to America. His study found that, â€Å"In summary, the transport of that one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons), .849 kilograms of fossil fuel (one liter or .26 gallons) and emitted 562 grams of Greenhouse Gases (1.2 pounds).†One can only imagine the effect that has on our en vironment. Conclusion Overall, Fiji was able to show flexibility in changing for the times. They established credibility among the community through addressing concerns of others. At first they tried to hide from the answers needed by consumers and conservationists and even used some green washing to help get their product through the tough, trying times. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. They had to be vague at first, but later specified their goal in operations. Comparatively to most companies, FIJI Water has a great Corporate Social Responsibility in that they have done significant things to try and eliminate their carbon footprint through efficiency and planting more trees. Going forward, the company will have a hard time living up to becoming a carbon negative company. They need to keep on their path of fulfilling promises made to invest in renewable energy equipment and to off-set that with continuing to plant trees abroad. FIJI Water has especially helped the local community surrounding Fiji. They have established good CSR with the five neighboring villages. They have supported children’s educations in helping them get a good start. In pre-schools they have provided equipment, educational material, teacher training and other support. In March 2002, the company voluntarily established an independently administrated community development trust fund and allocated FJ$275,000 to it. That is a great use of their resources. They also support village projects to improve hygiene and sanitation as well as provide portable drinking water. FIJI Water is a benefit to society as a whole. They have used their resources to give back to our planet and help others in need. More [ 1 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 2 ]. N.A., â€Å"FIJI Water,†http://en.wikipedia.org/wiki/Fiji_Water#History, 2012. [ 3 ]. N.A., â€Å"Mission Statement,†http://www.fijiwater.com/company/company-timeline/, N.D. [ 4 ]. Ibid. [ 5 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 6 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,†April 9, 2008, www.bevnet.com [ 7 ]. Ibid. [ 8 ]. Ibid. [ 9 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,†FIJI Water Press Release, Los Angeles, April 9, 2008, www.bevnet.com. [ 10 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 11 ]. Heidi Sigelbaum, â€Å"Fiji Water by the numbers,†June 6, 2008. [ 12 ]. www.treehugger.com/files/2007/02/pablo_calculate.php [ 13 ]. McMaster and Nowak, â€Å"Natural Waters of Viti Limited – Pioneering a New Industry in the Fiji Islands.â€
Saturday, October 26, 2019
Touching Wedding Speech from the Father of the Bride -- Wedding Toasts
Touching Wedding Speech from the Father of the Bride Ladies and Gentlemen, all of my guests, I cannot tell you how pleased I am today to see my daughter Anna looking so radiantly happy, as she begins her life with Steven. My wife and I do feel that we are losing Anna, but entrusting her to Steven?s good care. During the past few months as we have got to know him better, he has shown himself to be exactly the sort of person we had hoped Anna would marry ? charming, sincere, and reliable ? with a clear idea of what he wants from life and how to achieve it. At this time, I would like to take this opportunity to formally and wholeheartedly welcome Steven into our family. I am happy that you will be part of our family and I look forward to sharing more time with you in the coming year... Touching Wedding Speech from the Father of the Bride -- Wedding Toasts Touching Wedding Speech from the Father of the Bride Ladies and Gentlemen, all of my guests, I cannot tell you how pleased I am today to see my daughter Anna looking so radiantly happy, as she begins her life with Steven. My wife and I do feel that we are losing Anna, but entrusting her to Steven?s good care. During the past few months as we have got to know him better, he has shown himself to be exactly the sort of person we had hoped Anna would marry ? charming, sincere, and reliable ? with a clear idea of what he wants from life and how to achieve it. At this time, I would like to take this opportunity to formally and wholeheartedly welcome Steven into our family. I am happy that you will be part of our family and I look forward to sharing more time with you in the coming year...
Thursday, October 24, 2019
Soliloquy Essay - Soliloquies of Shakespeares Macbeth :: GCSE English Literature Coursework
Soliloquies in Macbeth Shakespeare               Even though people in retributive justice feel satisfaction, the perpetrator can also suffer.               William Shakespeare’s powerful Macbeth shows the deterioration of an honourable and respectable general, Macbeth, who becomes a tragic hero after temptations from the witches and his wife to perform murders.               Macbeth soliloquies enable the audience to experience the conflict within Macbeth and thus, gain an understanding of the reasons for his behavior and decisions. As a result, the tremendous reversal of Macbeth’s fortunes in the end leaves the audience filled not with pity, but also awe, at the realization that people can suffer greatly.               Macbeth’s soliloquies before the murder of Duncan shows the vigorous internal struggle of himself, as his conscience is fighting against his evil minds. Also, they shows Macbeth has brought his own downfall upon himself. The audience will then feel pity about Macbeth’s deterioration brought by himself when witnessing his choice of following the evil.               Macbeth is a courageous and honourable general in Scotland. His success in the battle against the invaders of Scotland gains respect from the King Duncan and his fellow soldiers. However, the demonic forces, symbolized by three witches, temptates Macbeth. The witches hail Macbeth as the Thane of Glamis and Cawdor who will be king and hail Banquo, who is a nobleman of Scotland and Macbeth’s friend, as one who will become the father of a line of kings. Macbeth ambition deep in his heart starts growing at that time. In Act I, scene iii, when Macbeth is thinking about the fulfillment of the two prophecies given by the witches before, "My thought, whose murder yet is but fantastical, shakes my single state of man"(I, iii, 139- 140) In this soliloquy, Macbeth reflects his idea about the "two truths" told by the witches. He is ambitious to become king, as he reacts nervously when the witches mention his fate. The very idea of murder "shakes his single state of man". However, at this point, he is loyal to the king, and he rejects the idea of murder, "If chance will have me king, why, chance may crown me, without my stir."(I, iii, 143-144) The predictions by the witches may have strengthened the criminal intentions that he had probably never yet dared to express clearly, even to himself. He is not alliance with crime, he is neutral, but obviously temptation is working upon him. Soliloquy Essay - Soliloquies of Shakespeare's Macbeth :: GCSE English Literature Coursework Soliloquies in Macbeth Shakespeare               Even though people in retributive justice feel satisfaction, the perpetrator can also suffer.               William Shakespeare’s powerful Macbeth shows the deterioration of an honourable and respectable general, Macbeth, who becomes a tragic hero after temptations from the witches and his wife to perform murders.               Macbeth soliloquies enable the audience to experience the conflict within Macbeth and thus, gain an understanding of the reasons for his behavior and decisions. As a result, the tremendous reversal of Macbeth’s fortunes in the end leaves the audience filled not with pity, but also awe, at the realization that people can suffer greatly.               Macbeth’s soliloquies before the murder of Duncan shows the vigorous internal struggle of himself, as his conscience is fighting against his evil minds. Also, they shows Macbeth has brought his own downfall upon himself. The audience will then feel pity about Macbeth’s deterioration brought by himself when witnessing his choice of following the evil.               Macbeth is a courageous and honourable general in Scotland. His success in the battle against the invaders of Scotland gains respect from the King Duncan and his fellow soldiers. However, the demonic forces, symbolized by three witches, temptates Macbeth. The witches hail Macbeth as the Thane of Glamis and Cawdor who will be king and hail Banquo, who is a nobleman of Scotland and Macbeth’s friend, as one who will become the father of a line of kings. Macbeth ambition deep in his heart starts growing at that time. In Act I, scene iii, when Macbeth is thinking about the fulfillment of the two prophecies given by the witches before, "My thought, whose murder yet is but fantastical, shakes my single state of man"(I, iii, 139- 140) In this soliloquy, Macbeth reflects his idea about the "two truths" told by the witches. He is ambitious to become king, as he reacts nervously when the witches mention his fate. The very idea of murder "shakes his single state of man". However, at this point, he is loyal to the king, and he rejects the idea of murder, "If chance will have me king, why, chance may crown me, without my stir."(I, iii, 143-144) The predictions by the witches may have strengthened the criminal intentions that he had probably never yet dared to express clearly, even to himself. He is not alliance with crime, he is neutral, but obviously temptation is working upon him.
Wednesday, October 23, 2019
Budget Hotel
The Advantages and Disadvantages of 7 Days Inn As a typical budget hotel, Seven Days Group Holdings Limited established in 2005 and now, more than 1000 Seven Days Inn have scattered all around the China (Zhang, 2012). I registered to be a member of 7 Days Inn two years age, and have already lodged in three branch stores in different cities during my travels. Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night.The main service is providing guest rooms with limited amenities for general tourists and business travelers(Song, 2009). In the last few years, budget hotel has demonstrated its huge market potential, especially within the key consumer groups, like backpackers and university students. Being one of the top ten budget hotels in China, 7 Days Inn has its obvious advantages, such as various reservation systems, convenient hotel locations and enthusiastic services. The primary reason for customers choosing Seven Days Inn is that it provides a complete hotel reservations system.Hotel reservation system, commonly known as a central reservation system (CRS) is a computerized system that stores and distributes information of a hotel, resort, or other lodging facilities (Zhang, 2012). A complete reservation system is important because it is assistance for hotel staffs to manage all of their online marketing and sales, where they can upload their rates and availabilities to be seen by all customers. And for the customers, they can finish their reservations through multiple channels, like internet, telephone and e-mail.Thanks to the 7 Days Inn’s complete reservation system, I could still book a room in time with my mobile phone after I suddenly changed my travel plan in Zhuhai. The second advantage of 7 Days Inn is the convenient location. During my traveling, I found it easy to get to the locations of the branch stores I had booked, because they were either near bus stations or the landmarks of the districts. Different kinds of customers choose 7 Days Inn for different purposes, some for vacations, while others for business. No matter for what purposes, locations of the hotels will surely play a big role in the overall enjoyment of the trip.That's because a well-located hotel will significantly cut down the amount of time you waste in traffic or trying to navigate an unfamiliar place. As a customer-friendly budget hotel, nearly 35% of the 7 Days Inn runs shuttles to and from popular sightseeing destinations, and the rest of its branch stores mainly locate near the metro stations or bus stations (Liu, 2008). At that point, the customers will save money as well as time on cab fare or public transportation. All the staffs trying their best to provide enthusiastic services are the most prominent advantage of the 7 Days Inn.Service quality has been reported as having apparent relationship to costs, profitability, customer satisfaction, customer retention, behaviora l intention, and positive word-of-mouth (Boltan, 1991). To provide high quality service, all staffs in 7 Days Inn are required to wear clean uniform and satisfy customers’ requirements with smiling faces to the greatest extent. Besides, high service quality also has strategic benefits of contributing to market-share and return on investment, as well as in lowering manufacturing costs and improving productivity.Accordingly, in 2011, 7 Days Inn’s annual revenue growth rate increased 28%, which illustrates the importance of high service quality (Li, 2012). Although Seven Days Inn has three aforementioned advantages, at the same time, its reputation is also devalued at a certain extent by its disadvantages, such as the deficient company website with limited information and obsolete equipments in some guest rooms. Firstly, 7 Days Inn’s company website is underdeveloped, which just with some limited or outdated information.A company website is a fairly inexpensive bus iness tool that can serve a purpose for both the company and its clients. With a thorough company website, 7 Days Inn can feature a complete electronic version of its catalog, in which describe all its products and services in greater details. For its clients, they will have the convenience of reading about the service and updated information on their own time. 7 Days Inn already had a website, but as a permanent member, I only use it for my reservation. Most of the customers can not find some more interesting and eye-catching information.Besides presenting its hotel rate and some basic hotel introductions, to well develop its company website, the 7 Days Inn’s webmasters should take measures to perfect its company website, like encouraging all the staffs and customers to publish their ideas and experiences of lodging in 7 Days Inn. On the other hand, obsolete and deficient equipments in some guest rooms also make the customers unsatisfied with 7 Days Inn. I once complained th e small and obsolete TV set in my guest room, because I even could not find CCTV-NEWS channel.Among all the problems about deficient and obsolete equipments, the dullish and yellow lighting in some branch stores is most annoying. Lighting, whose aim is to temporarily receive guests and revivify the staffs, has to be designed for different purposes in different areas. However, in two branch stores that I lodged in, the lightings in corridors were so dim during days and nights, while the lighting color and intensity in the guest rooms was unchangeable. In a hotel, during the day, people are attracted by the interior design, by furnishings, shapes and colors.But at night the hotel has a second dimension, since the guest needs to stay in a safe, comfortable and protected atmosphere, but even relaxing, clean and efficient (Cui, 2007). So the lighting system in 7 Days Inn can be perfected by installing new type of lighting which can change its color and intensity, especially in the recept ions and guest rooms. The disadvantages I mentioned above have been complained by some other customers according to the evaluation records in its website. So, it is high time for the managements of 7 Days Inn to take actions. In 2011, 7 Days Inn’s market share was 12. 3%, the second among all the budget hotels in China. During the previous three quarters, it opened 838 branch stores, 95 more when compared with the year earlier (Li, 2012). With its rapid development, 7 Days Inn will surely occupy larger market shares. But, it has to insure the environment and services quality in every branch store. Nevertheless, improving its disadvantages is the main task for managements. References Boltan, R. N. (1991). A Longitudinal Analysis of the Impact of Service Changes on Customer Attitude. Journal of Marketing, 20(1), 1-25. Retrieved June 16, 2012, from http://www. jstor. rg/stable/25061184? . Cui, D. D. (2007). An Analysis of the Developing Prospects and Strategies of Chinese Econom y Hotel from 2000 to 2007. Journal of the Postgraduate of Zhongnan University of Economics and Laws, 5(3), 5-11. Retrieved June 16, 2012, from http;//dlib4. ehttp://dlib4. edu. cnki. net/kns50/detail. aspx? dbname=CJFDTEMP=ZNCZ200706018. Li, D. (2012). Analysis on Financing Development of Economic Hotel in Capital Market. Journal of Tourism College of Zhejiang, 9(3), 13-20. Retrieved June 16, 2012, from http://dlib4. edu. cnki. net/kns50/detail/=CJFDTEMP=LYXY20080212. Liu, M. Q.
Tuesday, October 22, 2019
The Value of Believing You Get What You Pay For
The Value of Believing You Get What You Pay For Choosing Value Last week I received a call from a marketing executive in Switzerland who wanted assistance with an important cover letter. He had found me on LinkedIn and chosen my company over three others. With excitement in his voice, he explained to me that as a marketer, he was fascinated by his own behavior in deciding upon The Essay Expert: He chose us because we were the most expensive company. In a similar phenomenon, for many months I had been frustrated that people were landing on my professional bio page and calling me about the service, but not purchasing. I considered removing bios from my offerings, but first decided to try raising my rates. Lo and behold, people started buying bios more often! I got the sense that they trusted they would get a better product and perhaps something they couldn’t write themselves. Of course, people do not always choose to buy the most expensive option in front of them. Different consumers have different budgets, and some people simply can’t afford to purchase more pricey goods and services. In fact, the same week I was contacted by the client from Switzerland, I also heard from a client who wanted to pay $500 for services that would normally go for $1700 according to my normal pricing. He simply could not afford my rates. And although I sympathized with his situation, I was not able to work with him and keep within my business model. Pricing Psychology If it’s true that â€Å"you get what you pay for,†expectations are set by price, and regardless of the actual product or service delivered, a consumer will value it according to what he or she paid for it. Studies have shown that people expect a positive correlation between price and quality (e.g., Rao and Monroe, 1989). In a 2008 study about wine enjoyment by Goldstein et. al., consumers who did not know the price of the wine they were drinking did not like more expensive wine better; but when they were told they were drinking a more expensive wine, they gave the wine higher ratings. It seems our brains actually play tricks on us to make us appreciate things more when we pay more money for them! This doesn’t mean that we can charge high prices and then deliver a shoddy result. If someone pays a high price for something and is disappointed, she might be even more upset than if she had paid less- although not necessarily! I have learned that people looking for a deal are often more demanding than those willing to pay for value. Choosing Clients My Swiss client was clearly guided by the phenomenon of expecting value for value. And he knew the value he wanted: the confidence that would come from having a clearly written, persuasive letter, in solid English, stating his commitment and qualifications for transitioning from the corporate to the non-profit world. He was my ideal client. He requested to pay a rush fee for a quick turnaround. He partnered with us fully in the project. And when we delivered the letter, he told us we had exceeded his expectations. In return, I was happy and willing to go the extra mile for him and give him the modifications he needed at 11pm U.S. Central time on a Friday night. He has already purchased additional services. The price-averse potential client, on the other hand, was not my ideal client. He presented with a complex situation that would have required more work than the average executive service, yet even at $1700 he would have been paying mid-level rates. Having been out of work for a year, I believe he was looking for a result that I could not guarantee: a job. For him, I believe confidence in putting his best foot forward might not have been enough, and I was concerned that he might come back asking for a refund of his $500. Every business owner when setting pricing must make a decision about what type of clients they want to target: Do you want those who are looking for a deal and will say yes because you offer one? Or those who want to pay for value and will appreciate your products and services in part because they paid top dollar for them? There is no right answer to which type of client to attract, but for me, I choose the latter. That’s my win-win and I am prepared to live up to my value proposition.
Monday, October 21, 2019
Cosmetic Surgery essays
Plastic/Cosmetic Surgery essays Imagine you are waiting in a room full of people that could use some improvements in their bodies including yourself. As you stare at yourself in the mirror, you think, I hate the way I look. So, you turned to plastic surgery to change the person you see in the mirror every morning. The most common and most popular type of surgery out there is plastic surgery. Also known as cosmetic surgery, many celebrities and television shows make it seem like a miracle worker. The truth of the matter is that plastic surgery can be life threatening if the procedure isnt performed correctly. Most people get cosmetic surgery done to improve their appearances, but their wishes dont always come true. Expensive, lethal, and unnatural doesnt it make you wonder why anyone would want plastic surgery? There is only one answer: Physical Appearance. With the growing popularity of cosmetic surgery, which involve both risks and benefits, people should think twice before getting implants or liposuction. Jennifer Lopez, Lindsay Lohan, and Michael Jackson are just a few of the victims to cosmetic surgery. As mentioned in the examples, plastic surgery isnt for everyone. Although, with so many celebrities getting plastic surgery, its easy for someone to think of it as a life saver. This was not the case for some of the contestants in Foxs new reality series The Swan. Last year, plastic surgery patients in the 19- to 34-year-old age group made up 45 percent of all breast augmentation procedures, 28 percent of all liposuction procedures and 40 percent of all rhinoplasty, according to the ASPS. "It's very sad to put it on television, as if it's OK - as if it's normal," says Dorinda Lambert, associate director and clinical coordinator at University Counseling Services. Celebrities hav ...
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