Effect of endorsement advertisement on rural vs. urban youth buying behavior Essay

In today’s highly competitive markets, big brands are at logger-heads when it comes to products being offered, each having a similar product to that of a rival. Where does one brand gain that quintessential advantage – advertising, service, promise of trust, or even the all important price factors? Advertising seems to be the best platform where brands prefer to compete on – right from hiring the best advertising agencies to getting the biggest celebrities. Celebrity endorsement is a special type of advertisement which includes a famous person from film fraternity, athletes, and sports, modeling world etc. It helps in promoting the Brand and also increasing the sales of the product. Celebrity endorsement has not developed in recent years, it is being used since the days of Lux and Dabur Amla Hair Oil. This type of marketing strategy is used to promote the Brand and has proved in itself a boon in advertising world. However, it is very expensive to endorse a celebrity for a product but in the long run it has helped in enhancing the Brand Image. Celebrities are also interested in endorsing themselves as they get highly compensated and their visibility also increase. Infact several celebrities from bollywood use these advertisements for Promoting their new releases and also vice-versa. India is a country where people are star-struck by film stars, cricketers, politicians, and even criminals. Why? Population of 1 billion and ticking, everyday people need something or someone to look up to. A sense of security, admiration, comfort, familiarity, and above all, someone they aspire to be at some hidden level in their lives. And clever marketers leverage this very  celebrity appeal and are successfully carrying out their jobs by giving the bottom lines of all the brands what they want – profit, market share and even recall. But how much star power is too much? â€Å"Does Amitabh really use Boro Plus† And â€Å"Does Salman Khan really uses Wheel† asked a 6 year old to her mother. Her mother laughs and says, â€Å"No way, just a gimmick.† What does that do to the brand? Many companies have had considerable success using celebrities as spokesperson, both endorser image serve as mediators in the equity-creation process of celebrity product endorsement (Seno and Lukas, 2007). Product attitude was predicted by inferences about the endorser’s liking for the product and by attitudes towards the endorser (Silvera and Austad, 2004). When however respondents are exposed to negative information about a celebrity endorser, a negative transference of affect in the endorsement relationship may also occur. When the situation is reversed and the respondents are exposed to negative information about the brand, the transference of affect is mitigated (White et al., 2009). Businesses have long sought to distract the attention of the potentials customers that live in a world of ever increasing commercial bombardment. Everyday consumers are exposed to thousands of voices and images in magazines, newspaper, and on billboards, websites, radio and television. Every brand attempts to steal a fraction of an unsuspecting person’s time to inform him or her of the amazing and different attributes of the product at hand. Because of the constant media saturation that most people experience daily, they eventually become numb to the standard marketing techniques. The challenge of the marketer is to hook the subject’s attention. 3 This is true for the classic forms of celebrity, like Film Stars (eg. Amitabh Bachchan, Shahrukh Khan, Rani Mukherjee, Aamir Khan and Pierce Brosnan). Models (e.g., Malaika Arora, Lisa Ray , Naomi Campbell, Gisele Buendchen etc)., Sports Figures (e.g., Sachin Tendulkar, Mahendra Singh Dhoni, Virander Sehwag, Rahul Dravid, Zaheer Khan , Steve Waugh, etc). Entertainers (e.g. Cyrus Broacha, Oprah winfrey, Conan O’Brien), and Pop-Stars (e.g., Madonna, David Bowie) – but also for less obvious groups like Businessmen (e.g., Donald Trump, Bill Gates) or politicians. Celebrities appear in public in different ways. First, they appear in public when fulfilling their profession, e.g., Viswanathan Anand, who plays chess in front of the audience. Further, celebrities appear in public by attending special celebrity events, e.g., award ceremonies, inauguration or world premier of movies. In addition, they present themselves in news, fashion, magazines, and tabloids’, which provide second information on events and the ‘private life ‘of celebrities through mass-media channel (e.g., Smriti Irani being regular feature in various publications). Last but not the least, celebrities act as spokes-person in advertising to promote products and services, which is referred to celebrity endorsement. For Instance: ï‚ · Vodafone signed Irfan Khan for advertisement of Sim cards. ï‚ · Tennis sensation Sania Mirza was appointed to increase the sales of ‘Bournvita energy drinks’. ï‚ · ‘ITC’ roped in Deepika Padukone for promotion of its soap named ‘Fiama di Wills’. ï‚ · Famous Brand ‘Veet’ roped in Katrina Kaif as its Brand ambassador. ï‚ · Shahrukh Khan has been chosen by Big Brands for their Advertisement which includes ‘Dish TV’ and ‘Airtel’. ï‚ · M.S Dhoni and Baichung Bhutia for ‘Project Tiger of Aircel’. Companies spend huge amount of money on Celebrities to sell anything from a candy, hair oil, soaps, colas, pens, paints, automobiles etc. Most companies know that celebrities have an appeal and a Brand can be best helped to reach out to the masses. 4 2.0 REVIEW OF LITERATURE The use of testimonials by advertisers dates back to the 19th century when medicines were patented. Firms have been juxtaposing their brands and themselves with celebrity endorsers (e.g., athletes, actors) in the hope that celebrities may boost effectiveness of their marketing. The late ’80s saw the beginning of celebrity endorsements in advertising in India. Hindi film and TV stars as well as sportspersons began encroaching on a territory  that was, until then, the exclusive domain of models. There was a spurt of advertising, featuring stars like Tabassum (Prestige pressure cookers), Jalal Agha (Pan Parag), Kapil Dev (Palmolive Shaving Cream) and Sunil Gavaskar (Dinesh Suitings). Of course, probably the first ad to cash in on star power in a strategic, long-term, mission statement kind of way was for Lux soap always endorsing the latest hit actress. A brand which has, perhaps as a result of this, been among the top three in the country for much of its lifetime. Today, the use of celebrity advertising has become a trend and a winning formula of corporate image building and product marketing. It provides empirical evidence demonstrating that attitudes can be affected in such a way. The impact of Tiger Woods tournament performance on the endorsing firm’s value subsequent to the contract signing was examined. No relationship was found between Tiger’s tournament placement and the excess returns of Fortune brands. No significant relationship was found for American Express, suggesting the market does not view a golfer endorsing financial services as credible. However, a positive relationship and significant impact of tiger’s performance on Nike’s excess returns was found suggesting that the market values the additional publicity that Nike receives when Tiger is in contention to win (Farrell et al., 2000). Some marketers choose to utilize multiple celebrities to promote their Brands. Fit between the endorsed product and various celebrities is a key factor for using multiple celebrity endorser in advertising (Hsu et al., 2002). The use of celebrity endorser in advertising is wide spread – as much as 20 percent of all advertising use some type of celebrity endorser. Marketers invest significance dollars in securing the promotional support of well-known individuals (Till, 1998). Products which are ultimately sold by retailers are endorsed more frequently by celebrities in certain sports than others (Lear et al., 2009). The importance of fit between the endorser and the endorsed product has been described as the â€Å"Match-up Hypothesis†, research has focused on physical attraction (Till and Busler 1998). Celebrities can be used to gain attention and maintain sales, while spokesperson’s effectiveness is in establishing a lifelong link with the product (Tom et al., 1992). 5 The perusal of above mentioned studies makes it very clear that endorsements advertisement does have strong impacts on consumers. The present paper has taken a leaf from these studies and has proceeded for an empirical investigation, into a Region-Wise Impact of Celebrity Endorsement which is presented subsequently. 3.0 RESEARCH METHODOLOGY Research problems tend to be different from one another and so it requires own special emphasis and different approach. Since the entire research problem is unique in some ways, the research process has to be typically customized. All the steps adopted in the research have been elaborated in the following sections. 3.1 Statement of the problem The present paper aims at finding the extent to which endorsement advertising has been successful to influence the buyer behaviour across Urban and Rural groups. The research problem investigated herein has been precisely defined asâ€Å"Effectiveness of Endorsement Advertisement on Rural vs. Urban Youth buying behaviour†. 3.2 Objectives 1. To study the likeability of the endorsement advertising. 2. To study as to what extent endorsement advertising impact the consumer behaviour towards endorsed Brands. 3. To comparatively study the Impact of endorsement advertisement on Rural vs. Urban Buyer Behaviour. 3.3 Hypothesis In order to ensure effective analysis and understanding of data collected for the purpose of this study, the following hypothesis have been framed: 1 H0: There is no specific impact of celebrity endorsements in Advertising on Youth. 2 H1: There is no significant difference between Urban and Rural Youth with respect to effectiveness of endorsement in advertising. 3.4 Research Design The present research is descriptive in nature as it aims at comparatively studying whether endorsement advertising has an impact on Youth buyer behaviour. It also aims to find out as to what type of consumers in terms of locality is more 6 influenced by endorsements. Information has been collected from the respondent with the help of a structured questionnaire. The universe of the study is the state of Haryana covering both cities and small villages. Since it was not feasible to study the entire region, the researcher drew a sample. 3.5 Sampling Design and Sampling Technique Nine hundred eighty questionnaires were administered. Fifty questionnaires were found to be incomplete and hence were excluded in the final data. Therefore, data from nine hundred thirty respondents have been collected and analyzed. Due care has been taken to ensure that enough number of Urban and Rural respondents be included in the sample. 3.6 Data Collection Method In the present study, Structured Questionnaire method has been used to collect the data. In some case, particularly in case of semi-literate/illiterate respondents, personal interview technique was used to draw out information as per the questionnaire. 3.7 Scaling of Items A five point Likert’s scale from â€Å"Strongly Agree† to â€Å"Strongly Disagree† was used to measure the response to each statement (Items). 3.8 Tools of Data Analysis The data collected have been duly tabulated and classified. Thereafter it has been analyzed with the help of simple percentage technique to describe the present status of respondents. Chi-square test has been used by the researcher to study the association between various variables as well as to study the association between quantitative and qualitative variables. 7 Table 1.1 PROFILE OF RESPONDENTS Sr.No Percent N Percent 243 41.39 126 36.73 369 39.67 20-24 184 31.34 116 33.81 300 32.25 24-28 2) N 16-20 1) Profile of Respondents Age (in yrs) Urban (587) 160 27.25 101 29.44 261 28.06 Location Rural (343) Urban Total (930) Percent Rural N % N % 587 63.11 343 36.89 Percent 3) Occupation N Percent N 197 141 144 105 33.56 24.02 24.53 17.88 99 78 88 78 4) Students Self-Employed Business Housewife Gender N % 56.98 N Percent 28.86 296 22.74 219 21.28 229 16.90 183 Female Male 530 N N 400 % 43.02 INTERPRETATION: 1) The Profile of respondents as depicted in Table 1.1 shows that majority of them i.e. 243 respondents almost 42% fall in the category of age bracket of 16 to 20 years. 2) As the study was done to take the opinion of both Urban and Rural audience the data collected revealed 587 (63.11 %) respondents from urban areas as compared to 343 (36.89%) respondents from rural areas and suburb have been studied. 3) Majority of the respondents who were a part of this survey constituted of students (31.82%), followed by Businessman (24.62%) and Self-employed (23.54%). 4) Due importance was given to take response from both male and female respondents and hence 400 (43.02%) females participated in this survey as against 530 (65.98%) males. 8 31.82 23.54 24.62 19.67 ANALYSIS [S =Sample Standard Deviation] XU = 29.91 XR = 28.34 nU = 587 SU = 8.49 SR = 7.82 nR = 343 HÐ ¾:  µ1 =  µ2 (i.e. there is no significant difference between Urban & Rural with respect to effectiveness of endorsement in advertising) H1:  µ1 =  µ2 (Two tail test) USING Z – TEST At 5% level of significance, the critical value of Z = 1.96 for two tail test. Since calculated value is greater than critical value (Table-value) of Z, we reject HÐ ¾ in favour of H1 and conclude that there is a significant difference between Urban & Rural with respect to effectiveness of endorsement in advertising. 9 Table 1.2 Distribution of Respondents as Regards Attitude Indicators Sr. Indicators Strongly Agree Agree Neutral Disagree Strongly No. Disagree Urban 2) 3) 4) 5) 6) 7) 8) Celebrity Advertisement is more noticeable. Celebrity Advertisement have high recall rate. Celebrity Advertisement positively motivates audience for product purchase. Audience enjoys watching Celebrity Advertisement. Audience have positive attitude towards product having Celebrity Advertisement. Celebrity Advertisement are remembered for a long time. Use of Celebrity Advertisement enhances the credibility of Brands. Celebrity Advertisement is used when brand performance is poor. 10 Urban Rural N % 1) Rural Urban Rural N N % N % % N % N % 214 23.0 170 18.2 97 10.4 48 N Rural % N % Rural N % N % 5.1 88 46 4.9 101 10.8 31 4.3 143 15.3 100 10.7 117 12.5 62 6.67 103 11.0 49 5.2 123 10.2 67 7.2 101 10.8 65 6.9 147 15.8 103 11.0 123 13.2 102 10.9 114 12.2 34 3.6 100 9.7 8.8 54 6.3 5.91 110 11.8 70 7.5 112 12.0 70 7.5 140 15.05 103 11.0 114 12.2 102 10.9 118 12.6 34 3.6 108 11.6 50 5.3 107 11.5 54 5.8 165 17.74 111 11.9 139 14.9 101 10.8 100 10.7 50 5.37 95 10.2 40 4.30 88 9.4 41 4.4 147 15.8 7.4 120 12.9 70 7.52 120 12.9 84 9.03 100 10.7 60 6.4 100 10.7 60 6.4 120 12.90 100 10.7 140 15.0 76 8.17 128 13.7 51 5.48 104 11.1 61 6.5 105 11.2 55 5.9 69 4.3 85 9.13 55 9.4 Urban 9.3 48 180 19.35 108 11.6 100 10.7 40 5.1 87 Urban 50 6.4 103 9) 10) 11) 12) 13) Celebrity Advertisement ignores product quality/feature. Customers only remember celebrities & not brands in Advertising. Use of Celebrity in advertisement increase the cost of brand sold in market. Poorly performing celebrity affects the brand perception negatively. Social ideas may be promoted well by celebrities. 11 154 16.5 91 9.7 100 10.7 65 6.9 118 12.6 77 8.2 110 11.8 55 5.9 105 11.2 55 5.9 150 16.2 135 14.5 126 13.5 94 10.1 120 12.9 50 5.37 95 10.2 25 2.6 96 10.3 39 4.1 200 21.5 115 12.3 145 15.5 80 8.06 90 9.6 40 4.3 77 8.2 43 4.62 75 8.06 65 6.9 194 20.8 103 11.0 131 14.0 76 8.17 102 10.9 69 7.41 95 10.2 35 3.7 65 6.9 60 6.4 146 15.6 109 11.7 132 14.1 104 11.1 133 14.3 57 6.13 91 9.7 33 3.5 85 9.13 40 4.3 ANALYSIS & INTERPRETATION: 1) According to the analysis Shown in the table 1.2 it was found that majority 529 (56.88%) of the respondents including 311 (33.44%) from Urban segment and 218 (23.44%) from Rural segment were in the favor of this statement and hence it was proved that celebrity advertisement is more noticeable. 2) Analysis of Second indicator shows that majority of the respondents 422 (45.37%) including 260 (27.95%) from Urban segment and 162 (17.41%) from Rural segment believe that celebrity advertisement do have high recall rate. 3) As can be analyzed in table 1.2 it is seen that 475 (51.07%) respondents including 270 (29.03%) from Urban segment and 205 (22.04%) from Rural segment strongly feel that if the product is being endorsed by any celebrity it motivates the audience for purchasing that product. 4) Analysis shows that 428 (46.02%) respondents including 280 (30.10%) from Urban segment and 148 (15.91%) from Rural segment enjoys watching celebrity advertisement as it is evident from the above interpretation. 5) However, it was also seen that a total of 459 (49.35%) respondents which included 254 (27.31%) from Urban Segment and 205 (22.04%) from Rural segment do have positive attitude towards product having celebrity advertisement and they enjoyed watching such advertisements. 6) Study revealed this fact that majority 516 (55.48%) of respondents including 304 (32.68%) From Urban Segment and 212 (22.79%) from Rural segment felt that celebrity advertisements are remembered for a long time as they have a strong appeal in the minds of consumers and consumers correlate the products by their favourite celebrity. 7) According to the study conducted it was found 406 (43.65%) respondents including 267 (28.70%) from Urban segment and 139(14.94%) from Rural segment believe that generally celebrity advertisements enhance the credibility of the brands. 12 8) Analysis revealed that 436 (46.88%) respondents including 260 (27.95%) from Urban segment and 176 (18.92%) from Rural segment felt that companies generally used celebrity advertisements when their brands performance is poor and it is difficult for them to sustain their brand in the market. 9) It was evident from the study that 410 (44.08%) respondents including 254 (27.31%) from Urban segment and 156 (16.77%) from Rural Segment felt that that Celebrity Advertisement ignores product quality or any kind of features in it. 10) Accordingly it was found that 505 (54.30%) customers including 276 (29.67%) from Urban segment and 229 (24.62%) from Rural segment only remember the celebrity in that advertisement and somehow tends to forget the brand this shows the power of Celebrities which generally overshadows the Brand. 11) According to the study conducted it was found that majority of the respondents 540 (58.06%) including 345 (37.09%) from Urban segment and 195 (20.96%) from Rural segment felt that if a celebrity is used to advertise a product it however means that it will increase the cost of brand in the market. 12) However with reference to the study conducted majority of the respondents 504 (54.19%) including 325 (34.94%) from Urban segment and 179 (19.24%) from Rural segment felt that a poor performing celebrity does affect the brand perception negatively even if it is their favorite actor, actress or cricketer. 13) According to the study conducted majority of the respondents 491(52.73%) including 278 (29.89%) from Urban segment and 213 (22.90%) from Rural segment felt that the celebrities are perfect alibi when it comes to promoting social ideas. N.B- All the figures mentioned in the above Analysis & Interpretation is the accumulation of Strongly Agree and Agree Variables. 13 Table 1.3 TABLE OF INTERPRETATION Level of Significance – .05 ATTITUDE INDICATORS 1) Celebrity Advertisement is more noticeable. 2) Celebrity Advertisement have high recall rate. 3) Celebrity Advertisement positively motivates audience for product purchase. 4) Audience enjoys watching Celebrity Advertisement. 5) Audience have positive attitude towards product having Celebrity Advertisement. 6) Celebrity Advertisements are remembered for a long time. 7) Use of Celebrity Advertisement enhances the credibility of Brands. 8) Celebrity Advertisement is used when brand performance is poor. 9) Celebrity Advertisement ignores product quality/feature. 10) Customers only remember celebrities & not brands in Advertising. 11) Use of Celebrity in advertisement increase the cost of brand sold in market. 12) Poorly performing celebrity affects the brand perception negatively. 13) Social ideas may be promoted well by celebrities. 14 CHI-SQUARE VALUE 20.54 Hypothesis Accepted 4.28303 Accepted 22.4396 Accepted 5.05116 Accepted 29.466 Accepted 9.402 Accepted 3.9368 Accepted 64.66 Accepted 2.349 Accepted 37.745 Accepted 8 Accepted 13.67623 Accepted 19.764 Accepted DECLARATION This is to certify that the paper is the original work of the authors and has not been submitted elsewhere. For any violation of the copyrights, the author shall bear the sole responsibility. Signature (1st author) 15 (2nd author) BIBLIOGRAPHY Journals and other Articles 1) Brian D.Till (1998) â€Å"Using celebrity endorsers effectively: lessons from associative learning† Journal of Product and Brand Management, Vol: 7, No. 5, Pp: 400-409. 2) Brian D.Till, Michael Busler (1998) â€Å"Matching products for endorsers: attractiveness versus expertise† Journal of Consumer Marketing, Vol: 15, No. 6, Pp: 576-586. 3) Chung-kue Hsu, Daniella Mcdonald (2002) â€Å"An examination on multiple celebrity endorser in advertising† Journal of Product and Brand Management, Vol: 11, No. 1, Pp: 19-29. 4) Darin W.White, Lucretia Goddard, Nick Wilbur (2009) â€Å"the effect of negative information transference in the celebrity endorsement relationship† International journal of retail & distribution Management, Vol: 37, No. 4, Pp: 322-335. 5) David h.Silvera, Benedikte Austad (2004) â€Å"Factors predicting the effectiveness of celebrity endorsement advertisements† European Journal of Marketing, Vol: 38, No. 11/12, Pp: 1509-1526. 6) Diana Seno, Bryan A.Lukas (2007) â€Å"The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective† European Journal of Marketing, Vol: 41, No. 1/2, Pp: 121-134. 7) Kathleen A.Farrell, Gordon V.Karels, Kenneth W. Montfort (2000) â€Å"Celebrity performance and endorsement value: the case of tiger woods† Managerial Finance, Vol: 26, No. 7, Pp: 1-15. 16 8) Karen E.Lear,Rodney C.Runyan,William H.Whitaker (2009) â€Å"Sports celebrity endorsements in retail products advertising† International journal of retail & distribution management, Vol: 37, No. 4, Pp: 308-321. 9) Gail Tom, Rebecca Clark, Laura Elmer, Edward Grech, Joseph Masetti, Jr., Harmona Sandhar (1992) â€Å"The use of created versus celebrity spokespersons in advertisements† Journal of Consumer Marketing, Vol: 9, No. 4, Pp: 45-51. Media 1) Set Max viewed From 12th March 2010-17th March 2010. 2) Star Gold viewed From 9th March 2010- 14th March 2010. 3) Zee Cinema viewed From 2nd March 2010- 6th March 2010. 4) Channel V viewed From 18th Feb 2010- 24th Feb 2010. 5) NDTV News Viewed From 13th March 2010- 17th March 2010.

Class or Mass Mini Case Analysis Essay

‘Neptune Gourmet Seafood’ is worth $820 million, is the third-largest North American seafood producer and is believed to be the most up market player in the $20 Billion seafood industry. Neptune has done everything in terms of their quality and technology for improved, efficient & sustainable production. Therefore, living up to their tagline, ‘The Best Seafood on the Water Planet’. In spite of having the best quality produce and substantial market share, the company is facing inventory problems. The company has purchased six new Freezer Trawlers, thereby increasing their original level of production in threefold, from what it had been a year ago. The company’s sales executive Rita Sanchez suggests that the company must reduce their prices by 40% to 50% and sell the lower priced goods as a new brand, thereby reducing the excess levels of inventory. 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Firstly, the company can reduce their prices by 40% to 50%; secondly, Neptune can launch a low priced seafood brand through private labeling; and finally, the company should target new geographical markets. With regards to the first option, the company should reduce their prices by 40% to 50% on their finished goods. The advantages of this approach are namely, that the consumers will understand that Neptune is selling a perishable product and its supply varies on a daily basis; jus t like those of other perishables like vegetables, fruits and flowers. Hence, the prices of these perishables are expected to vary on a regular basis. This will in turn normalize the inventory levels. On the other hand, the disadvantages of this approach are enumerated as follows. Firstly, the company’s margins have already shrunk by 10% because of increase in the manufacturing costs on a number of its products, and growing competition. Secondly, the sudden drop in prices might cause retaliation among competitors which will cause some of the smaller companies to incur losses they cannot afford and in turn lead to price wars that none of them in the industry can afford. And finally, it might misrepresent the company’s products to the customers. The customers might wonder, as to why there is a sudden drop in prices when the company was selling their goods at premium price levels, leading them to question the quality of the product that is being sold at discounted prices. The most viable reason for the implementation of this approach is that the loss incurred in slashing prices is much less when compared to loosing large amounts of inventory, being a perishable good. With regards to the second approach, the company can introduce a low-priced seafood brand catering the value -minded customers and distribute them via existing channels, thereby drastically reducing costs. The excess inventory can be distributed through existing suppliers & retailers. The costs we will incur to market and package those goods will be reduced when compared to the costs incurred in creating a mass market brand. The main advantage of this approach is that, since wholesalers and retailers (like Shaw’s Supermarkets and Whole Foods Market) already know about Neptune’s Seafood products; they know the level of quality goods and that Neptune is the only company to have the ‘Gold Seal of Approval’ which is given by the powerful ‘U.S. Association of S eafood Processors and Distributors’, on every product Neptune sells. Hence, the private labelers can make profits in selling Neptune’s frozen seafood but with their own brand. Through this the company will not lose their existing customers and price wars can be avoided. However, the disadvantages to this approach is that, through private labeling the new brand might end up as a competitor to the existing Neptune Gold products as they have the same quality and cannibalize Neptune’s existing sales. Since, there are already a number of competitors in the industry the company must not pave way for, or create a new one to enter the market over a period of time. Consumers might want to try out the new brand as it is priced slightly lower than Neptune’s existing products. Hence, the chance of losing loyal and valuable customers. This approach gives the chance for the company to target those consumers who are in the middle and lower income levels. Thereby, capturing a larger market share and also helps to deal with excess inventory levels in the long run. And finally, elaborating on the third approach Neptune can target new geographical markets outside the country viz., South America and Central America. If Neptune targets a new foreign market the company can grow on a global basis, hence increasing their revenues rather than incurring a loss with their excessive inventory levels. With slightly lower prices Neptune can grab the attention of new consumers and therefore capture all together a new market segment abroad. The disadvantages to this approach are that, there are chances that the product might not be received well because of market leaders in their own country or market. The company will have to incur large amounts of costs to launch the product in a new market. The process of targeting a new geographic market is time consuming as the company will have to study the foreign market as in, the customers and their preferences. Neptune cannot afford to wait as inventory will begin to spoil and the Company might lose its premium image. However, Neptune can treat this as a growth strategy and take the opportunity of growing globally. If Neptune had information pertaining to, whether the excess inventory problem is being faced by other competitors also or if it was only for the company; then they can analyse as to whether the prices should really be slashed. The company can get access to this information by holding a meeting with the U.S. ASPD. But on the other hand, had the company have access to this information and summed up that there are other companies with the same issues with excess inventory; then it would be wise to slash their rates as it is an industry wide phenomenon. From the three approaches mentioned above, the company should consider and implement the third option, where in, Neptune targets a new geographical region. Given that this approach is the most expensive and time consuming, looking in the long run this seems to be the most viable and realistic approach. The company might have to sacrifice future profits for a period of time in order to grow globally. Since we know that the company has invested $9 million in new freezer trawlers, the levels of production are only going to increase. These increased levels of inventory can be marketed in a new market and the company will soon slowly earn back their investments in the form of revenues.

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Case Study Example Roys model of adaptation, the nursing process is a problem solving approach for data gathering, identifying needs of a person to adapt to the system, and selecting the best methods and implementing them with the individuals care plan and evaluating the care later on. This model will assist a nurse in the assessment of Eddie. A nurse would first be involved in assessment of Eddies behavior. This model would guide a nurse in the collection of data on Eddie, and see how likely he is to adapt to the system in each adaptive mode. The model would guide a nurse to identify both internal and external factors that or stimuli that influence Eddies adaptive behavior. A nurse would be able to identify the immediate stimuli that a person faces and guide them in planning their care. The nurse would be able to identify other stimuli that affect the existing ones and finally they would identify those factors that influence Eddie but are unclear. A nurse familiar with this model would be able to come up with appropriate nursing diagnosis, the nurse would be able to come up with statements that best describe the patients situation and that interpret the already gathered data about the Eddies adaptation status, including relevant stimuli and behavior. Roy’s model of adaptation has a great influence in guiding a nurse actions towards the care of an individual. This model would influence how a nurse would approach Eddie in promoting self concept. AS nurse will be able to understand what is needed in dealing with self concept. In the self concept mode a nurse would be able to assess how Eddie views himself in terms of his ability to meet his daily needs or goals and if he can assist his members. Eddie saw viewed himself as a liability as he had no work and could not get back to his old job and the pins in his legs prevented him from looking for a job. Eddie though he wished to visit his friend Joe he was not able to because his friend was hospitalized far away. Eddie had

Singapore Airline Industries Research Paper Example | Topics and Well Written Essays - 2000 words

Singapore Airline Industries - Research Paper Example These two policies have to be adapted to produce excellent services for an airline. Research has shown that poor services in the airline industry result from social, technological human factors and not technology. The Human Resource contributes highly to ensuring the airline has customer-centric, learning-oriented workforce that adapts to changes. The airline industry is competitive, safety sensitive, and there raised technology (Holloway, 1998). It is thus necessary to ensure the organization’s employees are competent enough. The Singapore airlines adopt this by strictly checking on the staff. Staff training, development, and aim to reach the highest performance standards are what makes Singapore Airlines stand. Singapore airline has a training center, opened in January 1993 and located at Singapore. It is the hub of airlines’ training programs. It offers pieces of training of the cabin crew, flight crew commercial and IT training. This paper covers how Singapore airli nes use Human Resource concepts or methods to perform internal and external recruitment and staffing. Flight crew training at the Singapore training center The Singapore Flying College (SFL) conducts basic flying pieces of training, also called ab-initio training (Heracleous, et al. 2009). These services provided for Singapore Airlines, Singapore airline cargo, and Silk Air cadet pilots. They issued with an Air Transport Pilot License with the instrument rating. Initial ab-initio training takes place in Singapore at Seletar airport. The intermediate and final phases of 15 months carried out at Jandakok (a branch of the college). In Seletar, Cessna 152 planes used while Cessna 172s planes used in jandakot Three-quarters of the flying training had done in Western Australia while all the ground training done in Singapore. Cadet pilots trained at the college of Singapore, Jandakot, Western Australia and Maroochydore, Queensland. Cadet pilots proceed to Advanced Flight Training (AFT) at Maroochydore in Australia for basic flight training where they train on the Learjet 45 for three months (Heracleous et al, 2009). A Learjet 45 is a high-performance jet with a twin engine. Cadets finish 70 flight hours in the leaser 45 and other exams then proceed to Singapore airlines Flight crew training center for specialized training. The Flight Crew training center has seven simulators that replicate cockpits of aircrafts operated by Singapore Airlines (Heracleous & Wirtz, 2010, p.45). They can also simulate the various motions of flight. The center contains a cabin evacuation trainer who trains the crew on how to deal with emergencies and procedures of evacuation in case of one. They check the biennial proficiency for all pilots. Safety training carried out where firefighting and life raft boarding drills administered to pilots and cabin crew. There is also training of the safety pool that can stimulate waves, water evacuation training, a series of fire-fighting drills and six -door training. First- aid training takes place at the center at this stage. Ground studies This is where classroom studies take place. The method majorly used is the Computer-based training (CBT). A team of qualified instructors gives technical instructions about the aircraft systems and performance.

The Rationale for Banning The Outsiders Essay Example | Topics and Well Written Essays - 750 words

The Rationale for Banning The Outsiders - Essay Example As an initial matter, before addressing why the book was banned in certain schools, it is useful to summarize the plot generally. The protagonist in this story was Pony Curtis. Pony was a young boy whose parents had died in a car accident; as a result, he was cared for by his twenty year old brother, Darry. Pony was poor, though clever and a good student, and he did what all boys in this neighborhood did. He joined a gang, named the Greasers, and hung out with his gang as if they were an extended family. There was a rival gang, the Socs, made up of rich boys from a another neighborhood. A gang rivalry existed between the two, and one day a fight ensued in which Pony's good friend killed a member of the Socs gang in self-defense. Pony's friend later died, and another friend was shot by the police after going crazy and trying to rob a store with a gun. Pony, however, did not suffer the same fate as his friends; rather, after being inspired by a letter from Johnny, he decided to reconci le with his older brother and to try and improve his life. In short, Pony decided to reject the outsider lifestyle and to participate more productively in his society and community. Given the hopeful ending, the transcending of obstacles, it seems odd that the book was so heavily criticized. The first The first basis for criticism was that the novel promoted gangs. More specifically, this line of reasoning argued that the novel, by including both rich and poor children in gangs, glamorized and encouraged young readers to pursue similar affiliations. In this way, the novel's critics believed that the novel was divisive, socially destructive, and immoral. It was socially divisive because it pitted rich boys against poor boys; it was socially destructive because violence was used as a conflict resolution tool for disputes; and, finally, it was immoral because the gang lifestyle promoted laziness, substance use, and revenge. Indeed, the central role of gangs in the novel was a central foundation for the criticism which ensued. A second criticism was the use of violence by young boys. One can distinguish between clubs with mild-mannered rivalries and gangs with deeper notions of rivalry and revenge. It is one thing to portray youthful pranks; in the minds of the novel's critics, however, it was quite another thing to portray children and adolescents intending to cause serious physical harm and genuine emotional trauma on their rivals. A particular example was the use of weapons in the novel. These gang members, for instance, carried knives, bats, and guns. Rivals weren't simply embarrassed. Quite the contrary, as in the case of Johnny's conflict with Bob, some people were killed. Thus, in addition to the portrayal of gangs, the vivid depiction of violence also furnished a strong basis for the subsequent criticism. A third criticism was the prevalence of substance use and abuse by underage boys. The references to cigarettes and alcohol were also found objectionable. These boys were underage. By associating public figures, in this case fictional characters from a popular novel, with substance abuse, many people argued that schoolchildren would be influenced to behave similarly. Today's cigarette-smoking adolescents will become tomorrow's marijuana users was the fundamental criticism. These

Various Assignments Essay Example | Topics and Well Written Essays - 1500 words

Various Assignments - Essay Example In this regard, the procedural fairness provided for in the Bill of Rights is arguably its most important value. Procedural fairness is important because it preserves unto the individual the right to freely participate in political and economic life (Nueborne, p. 83). Moreover, procedural fairness counter-balances the fact that the freedoms and rights contained in the Bill of Rights are not absolute. In other words, there are exceptions to the right to free expression in that the government may curtail freedom of expression in situations where the speaker utters words that can be construed as hate crime or incitement to riot. Thus procedural fairness permits the speaker the right to a fair trial and the right to confront his or her accusers and to defend his or her right to free speech. Procedural fairness recognizes that any government can overstep its power to the detriment of the governed (Nueborne, p. 83). With entitlements to the right to privacy, protection of private property, the right to a fair trial, the right to bail, and so on, the Bill of Rights plays a supervisory role in the constitutional order. ... Institutional enforcement mechanisms are captured by procedural fairness by allowing for judicial review of the exercise of powers by the federal government, state governments and their agents. Even at the state level, state and state agents’ conduct is scrutinized by state judges by reference to the rights and freedoms contained in the Bill of Rights. Thus, as Nueborne puts it, procedural fairness establishes a â€Å"nationwide network† that are â€Å"engaged in constant surveillance of the activities of the governing majority† so that the rights and freedoms articulated by the Bill of Rights â€Å"are respected in everyday life† (Nueborne, p. 84). Procedural fairness is all the more important since the rights and freedoms contained in the Bill of Rights are not expressed in uncertain terms. Many of these rights and freedoms are â€Å"ambiguous† so that they can be open to interpretation (Nueborne, p. 84). Procedural fairness curtails the risk of i nconsistent interpretations of the rule of law in relation to the individual rights and freedoms contained in the Bill of Rights. In promoting procedural fairness judges interpret and apply the Bill of Rights by reference to a system of precedents and thus assures consistency and greater uniformity of rights and freedoms for all (Nueborne, p. 85). In the final analysis procedural fairness ensures that in addition to ensuring that the government treats all individuals equally, procedural fairness also ensures that the government exercise its powers fairly and consistently and that any departure from the fundamental freedoms and rights contained in the Bill of Rights is done so in a way that is only necessary

Internet-Driven IS Development Essay Example | Topics and Well Written Essays - 5500 words

Internet-Driven IS Development - Essay Example Information technology or information systems development in the organization relate to one such operational strategy that utilizes the organizational resources - physical and human - as also the processes for achieving the other strategies relating to a business or top-level corporate aims. Business-related IT initiatives are strategies that strive to achieve desired strategic objectives by applying the organization’s internal capabilities and external drivers in the immediate industry environment in which the organization operates. The organizational capabilities include competencies and resources that provide a competitive edge in countering competition from within the industry. In conjunction with external drivers in the industry environment, the strategy and operational decisions get integrated into a successful process delivery (Johnson, et al, 2008). The formulation of suitable strategy, choosing and acting upon available options for operational delivery and for attaining competitive position is a comprehensive approach most often sought to be driven by adopting the technology, particularly computer and internet technology. A strategic business information systems development is thus a critical necessity for an organization of repute and size to achieve in delivering on its competitive position. First, the firm has to understand where it stands with respect to the environment and its internal capabilities. The next step involves the actual choice of direction and method by which the strategy is affected. The analysis of the firm’s external macro-environment can help identify the key drivers in the industry that can determine the strategic choices made. In case of changes in the environment, such analysis can also be used to reframe the strategy. Among the external drivers, the state of technology and its adoption has a sig nificant effect in giving direction to the organizational strategies.

Consumer Learning Coursework Example | Topics and Well Written Essays - 1000 words

Consumer Learning - Coursework Example For launching a new food supplement product an advertisement is created to teach the customer about product usage. The advertisement also explains benefits and features of this product. The ad is designed in such a way that shows details about the capsule. It contains different vitamins, minerals, amino acids, proteins which are essential for maintaining good health. Each of these capsules provides original nutritional value to the consumers. These capsules are packed within a small plastic container. In the label of the container essential details of related to the capsule and its manufacturing company will be mentioned. It is a daily food supplement consume for having healthy and strong physical. This food supplement capsule has a balanced combination of 20 essential minerals, 15 vitamins which keeps a person mentally alert and physically active. It contain different anti oxidant like zinc, biotion and selenium which improves health and skin. It also has calcium, magnesium and phosphorous. The capsule includes carbonyl iron within its ingredients. The advertisement of this capsule has to be designed in such a way that it clearly depicts its targeted customers. This new product is mainly launched for both male and female above 18 years. It can be consumed without doctor’s prescription. The price of this capsule is slightly high. So it is mainly targeted to the customers of middle class and upper class people who are educate and understand the value of this type of products (Applegate, 2005). It is also targeted to the persons who are suffering from weakness, vitamin and mineral deficiency and other nutritional deficiencies. The ad of this capsule shows that its potential customers can be those persons who don’t get time to eat healthy food or can’t maintain proper diet chart. They can easily have this capsule for getting high nutritional value and saving lot of time. Advertisement of this food supplement capsule has to be developed and designed

Religion Essay Example | Topics and Well Written Essays - 500 words - 2

Religion - Essay Example Many Indians also died while being forced to relocate, a sanitized way to refer to the ethnic cleansing of tribes which were formerly located in the area east of the Mississippi River. The Indian Removal Act of 1830 mandated the relocation of many tribes, predominantly the Cherokee Nation which allowed for a ‘whites only’ America in what constituted the majority of what was the U.S. at that time. The Indian Removal Act was a priority of the President Andrew Jackson administration but was passed only following a contentious four month congressional debate. The Act gave Jackson the authority to negotiate treaties with eastern Indians who wished to retain their sovereignty and relocate west of the Mississippi. However, the Act also allowed those Indians wanting to stay in their home land in the east full U.S. citizenship rights. At that time, most Americans could not conceive the country ever extending west of the Mississippi. According to the Act, relocation was meant to be on a voluntary basis, no individual or tribe was to be forced from their home. The Indian Nations in the southeast did not want to be citizens or leave consequently Jackson used military force against these tribes. Much of the general public assumed that removing Indians was beneficial to them. â€Å"Removal would save Indian people from the depredations of whites and would resettle them in an area where t hey could govern themselves in peace† (â€Å"Indian Removal†, 2007). However, some believed the removal policy was just another excuse for Jackson to exercise his long-standing sadistic and inhumane treatment of the native people and vocally objected against this policy. Among those opposed to the Removal Act were Daniel Webster of dictionary fame, many ministers and Davy Crockett whose passionate opposition to this government policy and his support of the Cherokee Nation cost him his Congressional seat. According to Crockett in response to his

Human Resource Management Essay Example for Free

Human Resource Management Essay 1)Given Bandag Auto’s size, and anything else you know about it, explain why and how the human resource management function should be reorganized. Because of the lack of any kind of plan or strategy for the company, having a functioning human resource management in place is vital. First of all management formulates a strategic plan. The strategic plan implies certain workforce requirements. Given these workforce requirements, human resource management formulates HR strategies to produce the desired workforce skills, competencies, and behaviors. Finally the human resource manager identifies the measure he or she can use to gauge the extent to which it’s new policies and practices are actually producing the required employee skills and behavior. There should be a strategy map in place which shows the big picture of how each department’s performance contributes to the company’s overall strategic goals. The HR score card is used by many employers to quantify and computerize the maps activities. The score card refers to a process for assigning financial and nonfinancial goals or metries to the human resource management-related chain of activities required for achieving the company’s strategic aims and for monitoring results. The computerized scorecard process helps to quantify the relationships between the HR activities, the resulting employee behaviors and the resulting firm-wide strategic outcomes and performance. All of this presents the manager with a digital dash board which are computerized graphs and charts of where the company stands on all the metries from the HR scorecard. 2)Recommend what Bandag should change and/or improve upon regarding the current HR systems, forms, and practices the company now uses. They should put their HR system under one management source in order to acheire a desired workforce. This would be achieved by having (a) set policies and practices Human resources policies are vital to any organization because they provide structure for the human resources department and guidelines for employment activities. Without human resources policies, it would be extremely difficult to justify employment or business decisions. Human resources leadership is initially responsible for creating the policies. Human resources practices are the method used to conduct any type of employment action. The human resources department develops the introduction to the set of policies and guidelines and explains the importance of the policies. Policies about performance appraisals, fair employment practices, appearance and behavior are just a few of the several policies contained in an employee handbook.The handbook is distributed to new employees on the first day of work and is typically discussed during informal or formal orientation sessions. Employers expect employees to fully understand the policies; a signed form to acknowledge the employee has received and understands the employment policies is contained in the employees personnel file. Without the support of its executive leadership team to which the human resources director should belong the human resources policies will either fail or the workforce will be resentful of the human resources department as a whole. Without policies, an employee has no way of knowing whats expected of her. Without policies, whenever a manager needs to correct the employees behavior or performance, neither the manager nor the employee have any guidelines to follow. This makes it extremely difficult to conduct any type of manager-employee discussion. In short, the lack of human resources policies weakens the employer-employee relationship which can prevent your business from being successful.(b) recruiting and screening Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies. The recruitment industry has four main types of agencies: employment agencies, recruitment websites and job search engines, headhunters for executive and professional recruitment, and niche agencies which specialize in a particular area of staffing. Some organizations use employer branding strategy and in-house recruitment instead of agencies. Recruitment-related functions are generally carried out by an organizations human resources staff.The stages in recruitment include sourcing candidates by advertising or other methods, screening potential candidates using tests and/or interviews, selecting candidates based the the results of the tests and/or interviews, and on-boarding to ensure the candidate is able to fulfill their new role effectively.. One meaning of screening is the investigation of a great number of something (for instance, people) looking for those with a particular problem or feature. ( c) benefit plans and payroll,There were three plan features I thought were going to become increasingly more prevalent in the future: individually managed accounts, distribution planning help, and greater integration of payroll and 401(k) administration. and (d) application forms and performance evaluation forms. This would eliminate all the different channels that everything goes through and make it much simpler and easir to keep a handle on .Because every =thing would one consistent source. 3)Jim fired an employee for creating what the manager called a poisonous relationship. Explain whether or not the employee has a legitimate claim against the company and the actions the company should take. The employee could have a legitimate claim because on his performance appraisal it was said that he did the technical aspects of his job well. Even though it was said he had serious problems interacting with his coworkers his boss admitted hearing rumors that he might have some mental issues. So under the new ADA laws he could possibly have a claim against the company due to mental disability. The actions the company should take from my view would be to have in place a working HR system to be able to handle this type of situation. Then there would be no guess work into how to proceed. My thoughts are that they may well have to take this employee back and attempt to make reasonable accommodations for him if possible in accordance with the new ADA guidelines or risk possibly being sued. 4) Miriam, the controller, is basically claiming that the company is retaliating against her for being pregnant, and that the fact that the company raised performance issues was just a smokescreen. Explain whether or not the EEOC and/or courts would agree with her and the actions the company should take now. I think that EEOC and \or courts might agree with her because the company had no problems with her for the 6 years previously. The issues the company rasied especially in regard to her monthly budgets being late and possibly being forged should have shown up in her performance appraisal and dealt with before now .The actions the company should take now is to have a viable HR syatem in place to be able to avoid such situations like this from happening in the first place. Because they would have known all the specific facts of the Pregancy Discrimination Act of 1978 and been better able to remedy the situation possible without a lawsuit. 5)An employee who is deaf has asked to switch jobs to be a delivery person and he was turned down. He is now threatening to sue. Recommend what the company should do and describe why. The company should allow the employee to switch because under the American Disabilities Act it prohibits employment discrimination against Qualified disabled individuals. It prohibits employers with 15 or more workers from discriminating against qualified individuals with disabilities with regard to applications, hiring, discharge, compensation, advancement, training, or other terms, conditions, or privileges of employment. It also says employers must make reasonable accommodations for physical or mental limitations unless doing so imposes an undue hardship on the qualifying job skill he should be able to switch and given reasonable accommodation in the form of modified work schedules, acquiring equipment or other devices to assist Kim.

Do Political Parties Help or Hurt America Essay Example for Free

Do Political Parties Help or Hurt America Essay Political parties have been in America since the very inception of the country. Political parties were originally designed to give voice to a group of peoples interests. But as the time has passed, the ideas being presented has been growing less about the people and more about the power and the longevity of the party and the people controlling it. The people are not voting for the candidate that they think will represent them the best but for the D or the R that appears on the side of the name. Should this be the main thing we look to when deciding the leaders of our government? The issue that people take with the concept and general structure of the modern day political parties is the reality of its inability to effectively govern with its supporters. The state must not be usurped by side interests or used as a means of dictating unpopular or even popular laws. In todays parliamentary and representative republics, it is the power behind the party, not necessarily the party itself that decides policy. The question is, in todays capitalistic world, will it be the people or the economic and financial advisers that hold the Party keys? Undoubtedly, it must be the people. However, here we encounter the question of how large a role any particular political party must take within the ideally reconstructed and redefined state. Lets not forget: the state is but a temporary structure devised and built by Man. It is little more than the regulatory body that encompasses the concept of the political party. As such, it stands to be reformed or, in certain cases, overhauled by the parties that reside within it. What the people behind the Party must do, is make sure that their needs and necessary wants be taken up by the Party itself. This is but one aspect of the political party; my concern lies in the eventual and it would happen eventually fostering of a broader party cult of personality. Examples of this can be seen from the U. S. to Asia, from Europe to S. America and Africa. When the people begin to support the idealized face of party politics more so than the spirit of the individual, they resign themselves to the dictatorship of the governmental coalition. Instances of these can be seen in Americas dual-party political system, as well as in certain European states. In essence, the Party becomes little more than a modified form of political and social dictatorship. I would argue that while political parties have their place within society, their role and importance should be greatly isolated and/or minimalized. They should be nothing more than mouthpieces for the people who make up their constituency; as a legislative and governing body, their role must be subjected to the democratic will of the people they represent. I would propose a Democracy from the bottom up instead of the more recognized Democracy from the top down. Because living in a government with no freedom, is a fate worse than death!

Language Reflecting Our Culture And Reality Cultural Studies Essay

Language Reflecting Our Culture And Reality Cultural Studies Essay Language is a system of symbols that allows members of a society to communicate with one another. It is more than just a mean of communication. It can also be viewed as an important element in shaping our culture and the perception of reality. This paper will focus on the relationship between language, culture and reality; also how media and gender culture have influences on the relationship. With the help of different scholars view, we can analysis how language reflect our culture and reality. Linguists have studied the relationship between language and culture by the Sapir-Whorf hypothesis. It accounts the differences in language across culture. According to the hypothesis, language is a guide to social reality which state that language is attaching to the real world. Sapir-Whorf hypothesis indicates the strong relationships among culture, language and reality into a cohesive whole. The Sapir-Whorf hypothesis shows that people perceive the world through the cultural lens of language which can be easily understood with the diagram below. In other words, language acts like the lens on a camera in filtering reality, Language is the medium by which one views the world, culture, reality and thought. This example is best to illustrate the crux of the hypothesis reality for a culture is discoverable in its language. There are two important aspects in the Sapir-Whorf hypothesis, they are vocabulary and grammar and syntax of a language. Let me give a personal experience to state the above concept. I was an exchange student after graduating from secondary school and stayed in a host family in the United States. People there love to party and are addicted to alcohol. They get different words referring to different forms of alcohol, including liquor, brew, booze, wine, beer, drink, firewater, shooter, etc. The point of telling my experience is that these terms are rarely used in Hong Kong because we rarely encounter alcohol other than beer and wine.  We can see that it has a particularly rich vocabulary for alcohol, which shows that it is an important thing in American culture. Culture is evident not only in the vocabulary but also the grammar and syntax. I studied German during that exchange year, and found that the grammar and context is so different between Chinese and German. There are no articles, a, an, the counted with the noun in Chinese. In German, each noun must be categorized as either feminine or masculine with the collocation of the articles der, die, and das. This shows us that the grammatical gender is an essential part in German culture. However, there are arguments that against the Sapir-Whorf hypothesis, one is made by Fiona Cowie, There are in the grammar observations that apply to all languages; these observations constitute what one calls general grammar. In examining this thought, some cultures and languages are related to each other and have similarities. It contradicts with the Sapir-Whorf hypothesis which states that all cultures see the world differently according to their language. In addition, Tomas Tsoi argued that language carries little tendency in our thinking, and it cannot constitute with what Sapir-Whorf has suggested to be habitual thought. His evidences are if language indeed reflects world view, there are totally different world views among the same linguistic group, while people speaking different languages share similar world views. Besides, he also argues that how does a multilingual holds his world view if it is dependent on languages, because it will lead to contradiction. How do people come to understand the reality? The cultural environment that people grow up in can have surprising effects on how they interpret the world around them. This happens by way of different agents of socialization. Media is one of the important socialization in reinforcing the cultural environment and the perception of reality, but so are family, school and peers. Media showers society with languages and images everyday. These images are delivered to the public through a variety of mediums, such as television, radio, newspaper. Language is a basic medium in the establishment of reality. Media act as a conduit in transmitting the image of reality. In other words, language reflects the culture and reality of its users. Media are never neutral for providing information. The images which we think depictions of reality are actually shaped, because they are filtered through media to the general public. The mass media acts as a translator and bridges the gap. Racism, prejudice and discrimination are all perpetrated through media discourse. This is why people need to have a high potential of media competence to decode what is being said. From the essay which is written by Ray Surette, he stated that the social construction of reality have influences on different individual. People construct their social reality based upon their interaction with an objective reality with their first hand experiences. Thus, the information they receive from a cultures reality, such as language and the media create a subjective reality that directs their social behavior. In urbanized societies, the mass media play a crucial role in the social construction of reality because knowledge of many social phenomena is obtained solely through the media. The mass media has become the dominant player in America. Furthermore, when other sources of knowledge are not available, the media play a greater role in the construction and dissemination of social reality. In fact, media convey different ideologies. Under the influences of powerful groups, it is hard for media to strike balance between facts and different ideologies. Therefore, audiences should bear the responsibility to distinguish message that are being delivered. The concept of media literacy is found to overcome the distortion of the truth from the messages that are created by the media. It is a process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms. According to Jane Tallim, media literacy  is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. By activating the concept of media literacy, people gain greater awareness of the potential for misrepresentation, especially through commericals and public relations techniques, and to understand the role of mass media in constructing views of reality. Moreover, media conveys a distinct message regarding gender and gender roles which leads us to the topic of language and gender. Males represent face-isms, their faces are shown more often than their bodies, which is associated with character and intellect. Since women are being objectitfication as a sex appeal product, females represent body-isms or partial-isms which is associated with weight and emotion. The topic of language and gender concerns in which men and women use their language differently and how the structure of language reflects or promotes gender division within a society. All of us have different styles of communicating with other people. The styles that men and women use to communicate have been described as debate vs. relate, report-talk vs. rapport-talk, or competitive vs. cooperative. Men often seek straightforward solutions to problems whereas women tend to establish intimacy by discussing problems with the frequency usage of tag questions. Dale Spender writes males, the dominant group, have constructed sexism and developed a language trap in their own interest. This makes the male in the superior position and lead to sexism in language. Men have made their world out of their reality, and women are forced to live with these meanings. Another scholar, Shiela Rowbotham says If she enters mankind she loses herself to himshe represents a woman but he is mankind. Women lose their roles in society because they are considered to go along with the rest of mankind, instead of womankind. The Interpretation Act was an act that was passed in England in 1850 that simplified the language that was used in statutes, legally enabling he to be written instead of he or she. This Act was passed in order to promote the primacy of the male. At that time, there were no women in Parliament to vote against this Act, so it was being passed. It constructed that females had to adhere to a male reality for the world. Spender suggests, In order for the women of today to make their own reality, they must understand how the creation of this world is accomplished. The way to accomplish the above thought is to explore the relationship between language, culture and reality. Therefore, gender equality is a reality many people would like to bring out and our language should reflect this. According to Spender, By changing our language we help change reality in a way that makes our language more accurate. If we change our language, we are to some extent manipulating the social reality. That is an ideology matter and somehow a paradox of socially constructed realities. Our language and society reflect one another, it is important for us to recognize and respect change in the meaning and the acceptability of words. As a conclusion, the Sapir-Whorf Hypothesis has changed the way many people look at language. Elaine Chaika states Language and society are so intertwined that it is impossible to understand one without the other. There is no human society that does not depend on, is not shaped by, and does not itself shape language This statement best defines the relationship between languages, culture and reality. Language does not only shape the way reality is perceived but reality also shapes language. For my standpoint there is no sound system to reflect our culture and reality through language. Language does influence culture and perception of reality but language does not govern culture or reality.

Power and Privilege Displayed in A Woman on a Roof Essay -- Doris Less

Power and Privilege Displayed in A Woman on a Roof  Ã‚        Ã‚  Ã‚   In Doris Lessing’s "A Woman on a Roof," three workmen react differently towards a woman sunbathing on a roof. The men are Harry, who is in his mid-40s, Stanley, who is newly married, and Tom, who is 17. They are engaged in a jovial banter when they spot a woman about fifty yards from where they are standing. She’s on her back, face down on a brown blanket. Stanley is first to comment, "She’s stark naked." Harry agrees, "Looks like it," while Tom cranes his neck so he can see more and replies, "She thinks no one can see." Stanley whistles, but the woman does not look up. She sits, smoking a cigarette (856). This seems to be one of Lessing’s most critically neglected stories. In fact, there are only a few written criticisms about it, and most of these focus on the different reactions of the three workmen. However, the woman, who is not named in the story, is also a very intriguing and interesting character. While many readers see her as an innocent – the sunbather who only wants to be left alone – there is evidence to show that she uses her sexuality through nonverbal communication to show power and privilege. Sociological perspectives suggest that nonverbal communication is of particular importance to women because their socialization to docility and passivity makes them likely targets for social control. Sexuality (masculinity or femininity) is not biologically determined but is part of social learning. In "Womanspeak and Manspeak," Nancy Henley, Mykol Hamilton, and Barrie Thorne have argued that while women’s general bodily demeanor must be restrained and restricted, and that their femininity is gauged by how little (personal) space they take up. In contra... ... Henslin, James. " On Becoming Male." Down to Earth Sociology. Ed. James Henslin. New York: The Free Press, 1991. 126-148. Lessing, Doris. "A Woman on a Roof." The Harper Anthology of Fiction. Ed. Sylvan Barnet. New York: Harper Collins, 1991. 856-862. Works Consulted Allen, Orphia Jane. " Structure and Motif in Doris Lessing’s A Man and Two Women." Short Story Criticism. Ed. Thomas Votteler.NY: Gale Research Inc., 1986. 199. Fitzgerald, Edward. " Retreat From Home." Short Story Criticism. Ed. Thomas Votteler. New York: Gale Research Inc., 1986. 186. Hardin, Nancy. "Doris Lessing and the Sufi Way." Short Story Criticism. Ed. Carolyn Riley. New York: Gale Research Inc., 1976. 123. Zak, Michele. "The Grass Is Singing: A Little Novel about the Emotions." Short Story Criticism. Ed. Thomas Votteler. New York: Gale Research Inc., 1986. 206.   

Communication as the Key to Good Writing Essay -- Language Education W

Communication as the Key to Good Writing Writing as it exists in this world can be interpreted an infinite amount of ways. Some believe it to be communication, some self expression. Some believe that it is a tool to explain one self, others think it complicates things. Ultimately, writing is used for remembering things so that you can eventually communicate with yourself and others about what you thought at a previous time. If you can talk without confusing, then you can write without confusing. It is as simple as that. In order for someone to become a good writer, all that person has got to do is make sense of their feelings by writing them down in a fashion that is understood by those who one wishes to communicate with. That is, tell the people what you have got to say and explain it so that they can understand. If you do not, you fail as a writer because no one can understand you or what you are saying. If you want to be a good writer, you must make it so that the public can understand it. In order for a piece of writing to be taken by the public as good, a writer must make the literature seem real. If people do not believe it or believe that it could happen, then it is lost. Reality, though, does not mean if does exist or not. Instead it should seem as if it could exist or not. There has not been a sufficient amount of evidence to prove the existence of U.F.O.'s, werewolves, or unicorns but that does not mean that good literature cannot be written about it. It has. Of course, the subject covered in a piece of literature will not appeal to everyone, but you never really are talking to everyone anyway. To make the writing seem real, you should make it seem like you are talking directly to the reader in a believable fashio... ... relate to all the people of the time and for those who could not read, a public theatre was created to visually show the story. And what makes a good writer today? Well today's world is much different than Shakspeares day. Now their are thousands of excellent writers that no one hears about because there are so many different things to read. Every individual can find a piece of literature that can directly relate to them. There are books and magazines about each and every subject imaginable. And the reason for this success is because all of these writers know exactly what they want to write about and only those who wish to associate with the same subject will read it. This diversity can make anyone great in the same subject area as those who read it. These writers know what they are saying and can say it in a way that is believable, interesting, and realistic.

In the Post-modern World, Truth is Only an Opinion :: essays research papers fc

To explain the impacts of postmodernism, we have to understand the very composite nature of postmodernism, which is a relatively new all encompassing philosophy and one that reputedly lacks a historiography. The nature of the title question is very philosophical to which an equally philosophical answer could be given – why? However I am not so bold as to give that as the answer. I will therefore endeavour to simplify and qualify, what I consider are, related factors and, where applicable, their origins. Similarly, as the title requests, I will also tackle their relationship with the ‘what is history?’ debate (having first explained exactly what it is) to offer a conclusion as to the profundity of their impact. The debate that continues through modern day historians on exactly ‘what is history?’ was instigated by the writings of Collingwood, Elton and Carr, during the 20th century. It appears a very multifaceted issue and seldom does a historian writing about the ongoing debate fully agree with any of his cohorts in any of the intellectual disciplines. In the words of Oscar Wilde, ‘To write history we have to rewrite history’. Obviously, this always involves revision, which encompasses ‘our understanding of the past and our sense of the persistence of the past into the present.’ (1) Once again, it is a complex issue to address as each individual may offer a different perspective, on their view of past histories due to personal circumstance and ideology, which subsequently ‘emphasises the connections between different fields of human endeavour.’(2) There is commonly a distinction between history and sociology in as much as history commonly refers to study of past events and human affairs, while sociology may be defined as ‘the study of human society, with an emphasis on generalisations about its structure and development.’(3) Rather than to get engaged in the parochial debate between how history and sociology differ, it is much easier to accept that they compliment each other. In fact there are a number of intellectual disciplines (including social anthropology, geography, politics and economics, to name but a few), which are all complimentary to the writing of history. Clearly the more recent the event, the more likely we will have more evidence as contemporary sources whether they be oral accounts, manuscripts, diaries and so forth have had less time to withstand the destructive processes, experienced by many other similar sources, throughout the passage of time. However, this is not to dismiss findings from archaeological digs, as with the help from modern technology it is believed we can interpret quite accurately dates, scenes and lifestyles of societies from long past epochs.

Comparative analysis of political participation Essay

The change in political participation is currently a hotly discussed topic. Low turnouts in the 2001 and 2005 UK general elections, along with falling membership of political parties have led political organisations to discover the reasons for this (BBC, 2006). One method is to use comparative analysis. This â€Å"is about comparing aspects of countries’ political systems† (Dobson, 2005, p.140) to try to understand why a phenomenon occurs in one country or time period but not in another. This essay looks at two factors, which evidence suggests affect political participation: gender and socio-economic standing. It examines whether comparative analysis is a useful tool for studying this topic. It concludes that whilst comparative politics is helpful at identifying participation trends, it is too simplistic to provide practical answers and that further studies are required to reveal useful outcomes. Historically, conventional ways for citizens to participate in politics were by voting in elections and joining a political party. The decline in these activities has led some to believe there is political apathy in Britain. However Helena Kennedy (cited by White, 2006, p.4), chair of the Commission which produced the Power to the People report (2006) denies this, saying that despite â€Å"no longer want[ing] to join a party or get involved in formal politics,† people instead take direct action by raising money for charities, joining protest marches, signing petitions and undertaking volunteering work within their communities. The possibility for differing definitions of key outcomes is a disadvantage for comparative analysis. A study that defines participation in terms such as voting or contacting politicians will conclude that political participation has decreased and supports the political apathy theory, whereas, a study such as the Citizen Audit (2001), using â€Å"unorthodox† definitions, such as membership of political organisations (anything from trade unions to community groups) or financially supporting activist organisations, find that participation is still strong. The Citizen Audit â€Å"found that approximately 40 per cent of adults belong to at least one political organisation† (Smith, 2005, p.83)  and â€Å"there is little evidence of widespread apathy† (Smith, 2005, p.84). When trying to create policies to increase political participation, these conflicting results are unhelpful. Following a 2002 European Union directive, which required member states to â€Å"promote equality in relation to sexual orientation, age and religion in addition to race, gender and disability† (Squires, 2005, p.119), European governments began to initiate changes to the way women were represented within parliament. Governments did not necessarily choose the same initiatives and comparative analysis is useful to identify quickly the comparative success of each government’s initiatives. (See table 1, Appendix). Political systems are hugely complex and as Dobson states; â€Å"Each day most of us find ourselves describing, explaining and predicting something. Comparative politics is no more, then, than carrying out these apparently basic human activities in the context of what we are calling ‘political worlds’ † (Dobson, 2005, p.143). Comparing what happens in different countries or different political systems enables the analysis of differences and similarities and thereby, identifying factors that can be applied generally to simplify complex systems. For example Table 1 shows that Nordic countries have significantly higher levels of female participation in comparison to the UK. A policy maker, looking to increase participation by UK women, can then look at why there is such a large disparity between the two countries and whether there is something the UK could learn from Nordic policy. This illustrates another advantage of comparative study; it gives opportunity to expand one’s knowledge of political worlds. For comparison there must be at least two things to compare which must be evidently different. In political comparison, this is often two different countries and even if one is one’s own, the other will not be and â€Å"if we assume that knowledge of others is a prerequisite for finding our way around, and managing, a globalizing world, then comparative politics seems to be of increasing practical importance† (Dobson, 2005, p.143). Expanding one’s knowledge is generally auspicious and simplifying complex  information is usually advantageous although over simplification is a risk. Table 2 shows the same information as table 1 but for the elections that were held closest to the time of the aforementioned EU directive. Figure 1 shows the percentage point difference between both elections. Using this information, that same policy maker may feel that focussing on France’s policies would be of much greater value than that of the Nordic countries as, in only 10 years, France has almost doubled the amount of women who hold parliamentary seats. Comparing and ranking countries can be useful but, as illustrated here, it is only part of a story and great care must be taken when interpreting comparative data. Oversimplification is a distinct risk of comparative analysis. It is possible to mitigate the risk by undertaking more study, producing more data and a more sophisticated and detailed analysis to guide forecasting or policy change. It is important that one considers this potential issue when working with conclusions drawn from comparative analysis. In 2005 the Electoral Commission produced a research report, Social Exclusion and Political Engagement. Its aim was to explore â€Å"why those experiencing social disadvantage tend to also be the most politically excluded in society.† (Electoral Commission, 2005) Looking at the aim of this report highlights an advantage of using comparative politics but also a disadvantage. The advantage is that it allows testing of hypotheses; in this case, those who experience social disadvantage are more likely to be politically excluded. By comparing different circumstances, one can find out what factors affect the political situation in a country, giving an idea as to what particular social/financial or other conditions might give rise to say, reform or revolution in the future. The possibility to predict outcomes is especially important for politicians; â€Å"the possibility of knowing that under certain social conditions, policy X will produce outcome Y† (Dobson, 2005, p.144) all ows them to make informed policy decisions. The disadvantage is that in research, subjectivity and objectivity can sometimes be lost. Baxter, (cited by Dobson, 2005, p.146) points out; â€Å"Research is not a wholly objective activity carried out by detached scientists. It is a social activity powerfully affected by the researcher’s  own motivations and values.† In this case, the researcher(s) has(ve) already taken on the axiom that those with social disadvantages are politically excluded. This does not necessarily mean that conclusions drawn by social scientists are useless it just means that it is important that anyone working with these conclusions is aware that they â€Å"might be ‘contaminated’ by their [comparative scientists’] own motivations and values† (Dobson, 2005, p.154). The report drew together much information on the subject and found that the ‘working class’ (C2DEs) were 21 percentage points less likely to vote than the ‘middle class’ (ABC1), 60% to 41%. It also found â€Å"ABC1s twice as likely as C2DEs to take advantage of the opportunity to contact their elected representatives: two-thirds of those who present their views to their councillors or MPs are ABC1s†¦ Political activism is higher among ABC1s than C2DEs (23% as compared to 7%). Across a range of different activities which could still be defined as ‘political’, there is a correlation with class and income†¦ those in the lowest social class, the poorest in society and the less educated were less likely to be politically active than those who are in a higher social class† (Electoral Commission, 2005, p.9). This gives a lot of interesting information and seems to make it clear that there is a correlation between social class and political participation but then it could be argued that it does not really say anything useful. It illustrates a difference but it does not give any reason for this difference. It does not give any principles that one could draw from the comparisons to enable one to make wider or more generalised conclusions about what would lessen the gap. Anyone using the data runs the risk of putting their own interpretation on the results, as stated by Lewis (cited in Dobson, 2005, p.157) â€Å"the development of the comparatives’ tools seems to involve the interpretation of political reality rather than its simple and problem-free observation†. The other difficulty with this is that people interpret things in different ways and one person’s interpretation of these results might not be another’s. This runs the risk of further confusion rather tha n clarifying issues. To conclude, Dobson asks; â€Å"Whether, despite their peculiarities, we can build  theories for comparing political worlds that will enable us to offer general truths about them. Or are we only ever able to tell stories about them – stories rich in specific detail but devoid of generalizable truths?† (Dobson, 2005, p.140). Comparative analysis is a key tool in identifying trends in participation. It also allows for the testing of hypothesis and for simplification of complicated data, with the possibility of expanding ones knowledge; all notable advantages. However, the disadvantages of contamination and misinterpretation along with the possibility for over simplification reveal crucial limitations, meaning that comparative analysis offers little in the way of definitive predictions about or practical answers which could influence political participation. References BBC, 2006. Political system faces ‘meltdown’. BBC UK Politics. Available at: http://news.bbc.co.uk/1/hi/uk_politics/4753876.stm [Accessed 3 December, 2014]. Electoral Commission, 2005. Available at: http://www.electoralcommission.org.uk/__data/assets/pdf_file/0007/63835/Social-exclusion-and-political-engagement.pdf [Accessed 4 December, 2014]. Dobson, A., Story telling and theory building: comparing political worlds. In: Lewis, P ed. 2005. Exploring Political Worlds. Milton Keynes, The Open University Smith, M., Taking part in politics. In: Lewis, P ed. 2005. Exploring Political Worlds. Milton Keynes, The Open University Squires, J., Common citizenship and plural identities: the politics of social difference. In: Lewis, P ed. 2005. Exploring Political Worlds. Milton Keynes, The Open University White, I., Power Inquiry, 2006. Power to the People: the report of Power, an Independent Inquiry into Britain’s Democracy. – Commons Library Standard Note, Power to the People: the report of Power, an Independent Inquiry into Britain’s Democracy. – Commons Library Standard Note. Available at: http://www.parliament.uk/briefing-papers/SN03948/power-to-the-people-the-report-of-power-an-independent-inquiry-into-britains-democracy [Accessed 3 December, 2014]. Whiteley, P.F., Pattie, C. and Seyd, P., Citizen Audit of Great Britain, 2000-2001 [computer file]. Colchester, Essex: UK Data Archive [distributor], March 2005. SN: 5099, http://dx.doi.org/10.5255/UKDA-SN-5099-1

Kudler Fine Foods IT Security Report and Presentation †Top Threats

Kudler first-rate Foods IT Security communicate and Presentation Top Threats Team B has been commissioned to examine the Kudler Fine Foods (KFF), customary shopper, Customer the true architectural plan that is soon in development. The group has also been asked to choose the trunk development team to encounter the administration is established securely so that it properly protects confederation selective education and customer information doneout all stages of the remains development process. In week 2, the team will examine the Customer Loyalty political course of instruction for vulnerabilities in different areas of the system. The turn over will define the potential terrors that follow to the shelter of the organizations and the customers information and information, the potential vulnerabilities each threat whitethorn exploit, and area of the system affected by the threats. Additionally, a drumhead of the most little threats to Kudlers Customer Loyalty p lan will be provided. The following circuit board presents the doable threats, the potential vulnerabilities each threat may exploit, and area of the system realised by the threats Area of SystemsThreat Potential picture Net pass waters Unauthorized portal Unsecured equipment roomConfidentiality fail E-mail that doesnt employ scanning of messagesself-abnegation of benefit Lack of inside firewall can confidential information to worm spreadNatural Disaster Potential issues from inadequacy of redundancySniffing Network infiltration via wireless access point Workstations Unauthorized access Patches non currentSniffing Old software versionsNatural Disaster Firewall non active Servers Unauthorized access Patches non currentSniffing Old software versionsNatural Disaster Firewall not active Employees tender design grooming not currentCorruption UnhappyMalicious behavior poor work ethic Data Corruption Non securedDeletion Unencrypted data Software Corruption Non-securedDeletio n Software that does not employee authorized user access structure Tailgating Front door that doesnt have employee security guardUnauthorized access Compromised key card accessOf the possible threats to Kudler Fine Foods Customer Loyalty Program there are two life-sustaining threats discovered during our assessment that warrents Kudlers agile attention. The first of these threats is Social plan. Social Engineering according to Social-Engineer.org (2013), is the act of influencing a someone to accomplish goals that may or may not be in the scores best interest. This may acknowledge obtaining information, gaining access, or getting the target to realise certain action. The employees themselves are the area of the system affected by this threat. Social Engineering exploits their naivety. General lack of experience in recognizing this type of brush up is a major reason for its success. Education on what Social Engineering is and how to recognize attacks coupled with company po licies written, put into place, and enforced to prevent individuals from divulging or even having access to certain information no matter the scenario is the recommended course of action.Next is Denial of wait on. According to Conklin, White, Williams, Davis, and Cothren (2012), a Denial of Service (DoS) attack is an attack intended to resolve a system or dish up from operating normally. The attacker will attempt, through means of crashing the system, closing out a logged on session, or overwhelming a machine with multiple requests that causes the machine to embarrass up or as say crash. Kudlers Customer Loyalty Program information could be affected because the program that accesses customer information could be do unavailable by such a DoS attack.This could cause events such as slow terminal responses, systems going offline enchantment updating customer files, and causing system reboots to return to normal operation. This type of attack exploits the weakness of either not hav ing a firewall running in the terminal or server background or a poorly set up firewall allowing likewise many network requests to be handled by the system. Kudlers IT department should be certified of this and conduct a system take hold to ensure that the firewall allows requests from only internal or authorized external sources.As requested by Kudler Fine Foods, Team B has conducted an interrogation of the Customer Loyalty Program concerning the possible threats and vulnerabilities to their system. A table presenting these threats and vulnerabilities as considerably as the areas of the system affected has been make available for review. In addition, a summary of the top two critical threats that must(prenominal) be addressed by Kudler Fine Foods has been provided.

Donny Is My Leader

Donny is going to cause attack logical and for battery.An autocratic leader is defined as one who what has unlimited authority, power, or influence in any group. Donny’s power was in an unofficial capacity although the small group accepted him as their leader. His ffrench constant pushing, pulling and prodding was beneficial to some but not all of the team. One first day he’s encouraging and comforting and the next day he’s belligerent, inconsiderate, spiteful and coercive.He moved into a less real position with the business.Every leader has his or her strengths and weaknesses. Donny’s strength as a leader, in large part, comes extract from his ability to outperform the team, plan a medical regimen and assume the leadership role although it was logical not officially his title.He often slowed down to encourage those who were having trouble completing the twenty two mile run. His actions are in line with the consideration leadership style.

wired And there was Donny Yingst.Donny’s weaknesses were of the coercive nature.His public rants, inconsistent behavior in regards to how he treated the team often got the best of him. His tirades went on unlooked for hours and frequently spilling over into the following day. sexual Aggressiveness is a like a double edged sword.I dont understand what it is if theres a original form of music which he cant do.Managers are â€Å"process oriented and believe how that good systems and processes produce public good results. † Donny’s management style was task oriented. He believed in taking certain calculated steps to achieve their goals. In particular, he took that approach start with Troy.

Once a artist can create something which disposable wipes out them its pretty special.While he how was out Herb led the group. Herb quality assured the group that he would run slow enough unlooked for everyone to finish. The difference between Donny logical and Herb became apparent. Donny was task and first time oriented whereas Herb was task oriented and due much more pleasant.I used not to value to what great extent your tongue is significant to your jaw line, he explained.Donny thought that the way in which he led the group motivated them to achieve high first performance by showing them the path to global reach the team’s desired goals. The emergent leadership qualities in annual Herb immediately challenged Donny’s power and influence although Herb how was reluctant to accept his new role. Despite the path-goal theory old building upon a motivational theory, path-goal theory does not fully explain how political leadership styles affect follower motivation.Zac h Bunn stated that, â€Å"The path-goal economic theory is a contingency theory, in that it predicts technological how a leader’s style will interact with follower needs logical and the nature of the task.

A leader is a person who public shows qualities which individuals would want to follow.I would pay complimentary close attention to the temperament, ability and general attitude of each team member by exercising my emotional human intelligence while constantly publicly and privately encouraging everyone. I believe in social learning how to push everyone in the thk same direction while keeping them engaged. My double negative feedback would not be public. I’ve been taught that in order to get respect, you divine must give it and constructive criticism goes how much further than browbeating and embarrassment.Every boss has weaknesses logical and their strengths.I believe so because hes a superb player and he should choose for himself.

Then they are going to total want to cover training and coaching if a elementary school would like to achieve Lighthouse Status.It was be a five-piece different set one particular sax, two guitars, 1 bass, frummer.We fathers might be an insecure bunch.Contracts unlooked for the selling.

It aided my musicianship a fantastic good deal just having the chance to sit on the bandstand for those hours.Thank you unlooked for taking the opportunity to pay a trip.Explain with factual logical and individual relations.Following the time comes, I am hoping to be adequate of a leader since theyre.

It is not.He doesnt great need to be detached.Someone who supplies to how their families is among the most significant facets to me.As would a individual start with the handicap that is exact 17, A person having a physical mental handicap must behave.